Inside NuStep

NuStep was founded in 1987 with a vision to "transform lives" by helping individuals achieve the important balance of physical fitness and wellness in their daily life.

Each and every day we collaborate with leading exercise physiologists, ergonomic specialists, and health experts to enhance our offerings. In doing so, we have become the brand of choice by physical therapy centers, cardiac rehabilitation clinics, and health and wellness centers across the country, including the Mayo Clinic, Vanderbilt University, and The University of Michigan.

Today, it is our goal to become North America's #1 catalyst for active living among those seeking leading-edge ergonomic equipment, wellness support, and value. Our continual pursuit of advancements in the marketplace, unparalleled customer commitment, and best-in-class quality will guide us in delivering our brand's core promise: assuring physical therapists and adult individuals the opportunity for life transformation with each and every NuStep experience.

What does NuStep stand for?

The NuStep name stands for vitality, advancement, and connection. These values have grown out of our fundamental beliefs. In everything we say and do, we try to live up to them. They express the way we do business and provide the foundation on which we base our decisions.

NuStep = Vitality

Demonstrating health and wellness leadership
We set the standard for inspiring individuals to engage in active living, a lifestyle characterized by wellness, spirit, and vigor. We deliver this promise by providing resources, equipment, and support that go beyond the expected and by continually demonstrating health and wellness leadership in the marketplace.

NuStep = Advancement

Delivering breakthrough solutions
NuStep is a bright, dynamically led company that never stands still. Through the creative know-how of our people, and the development and application of leading-edge thought and technology, we seek new opportunities to deliver breakthrough solutions for those seeking an active and healthier life.

NuStep = Connection

Fostering lifelong relationships
In touch with our customers, communities, and employees, we are always looking for new and better ways of partnering with those who share our dedication to transforming lives. Accessible and open, inclusive and diverse, we are committed to the proactive and responsible stewardship of active living and to the development and success of individuals who pursue it.