Press: NBC's Hit Show "The Biggest Loser" to Use
NuStep T5XR
January 12, 2010
ANN ARBOR, MI - Contestants on the upcoming season of the popular NBC show “The Biggest Loser” will be working out on the NuStep T5XR Recumbent Cross Trainer in their competition to lose the most weight and earn a $250,000 grand prize.
Season 9 of the show “The Biggest Loser: Couples” - which premiered January 5, 2010 and airs Tuesday evenings at 8/7c on NBC - features 11 teams of two comprised of spouses, parent and adult child, siblings, and cousins. The program has five contestants who weigh over 400 pounds, one of whom weighs 526 pounds - a first in “Biggest Loser” history - prompting producers of the show to approach NuStep about giving the show a number of T5XR recumbent cross trainers for these contestants.
The T5XR, which earned the 2009 Gold Medical Design Excellence Award for rehabilitative and assisted technology products, was designed to provide safe, adaptive and effective exercise for users of virtually all function levels. With a 600 pound weight capacity, a low step-through design, an optional oversized seat and low impact, total body workout, the T5XR is a sound choice for larger, heavier users.
“We’re excited to be associated with “The Biggest Loser” and are proud to offer their contestants and others struggling with weight issues, a positive exercise experience that they can enjoy from the beginning and throughout their weight loss journey,” said Dan Brady, Consumer Marketing Manager at NuStep, Inc.
About NuStep, Inc.
Headquartered in Ann Arbor, Mich., NuStep, Inc. is the manufacturer of the NuStep Recumbent Cross Trainers. These patented machines were developed by exercise physiologists to help people stay in motion regardless of physical condition. The company's products are used at fitness, wellness and rehabilitation centers around the world, including the Mayo Clinic, the University of Michigan, the Cleveland Clinic and the Duke Center for Living. For more information, call 800-322-2209 or visit www.nustep.com.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $100 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out www.biggestloser.com for more information.